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News Round Up



The Simple Side of Programmatic





DM News_logo6/23/14
Hard Habits to Break





Digital Briefing





Magnetic Acquires Cognitive Match





News Round Up





agency spy5/28/14
Wednesday Odds and Ends





The Age of Automation





People on the Move





News Round Up





People On The Move





People On The Move





agency spy3/4/14
Tuesday Morning Stir





Magnetic Opens London Office





News Round Up





agency spy2/3/14
Monday Morning Stir





Magnetic Expands to Europe





Who’s Minding The Store?





Understanding Digital Enmeshment





Welcome To The 4th Quarter of RTB





RTB: From Desktop To Mobile





Why Marketers Should Know Bots





When the CEO Burns Out





Magnetic Taps Feuer From AppNexus





The Darker Side of Viewability





The Truth About Big Data



Past Press 2012



12/24/12 Advertising Industry Forecast for 2013
12/24/12 5 Ways To Push Your Company Past The Startup Phase

 12/19/12 The Most Common Misconception of 2012: Display Looks Like Search

12/17/12 5 Ways To Push Your Company Past The Startup Phase
12/12/12 Breaking Down Myths About Big Data With James Green of Magnetic
12/10/12 The Biggest Disruptions to Hit The Ad Industry in 2012
12/5/12 From Tablets to mHealth: Gearing up For CES 2013
11/30/12 Marketing Morsels From: Magnetic’s James Green
11/28/12 Water Cooler Talk: What Ad Agency Execs are Thinking about Digital Marketing Metrics
11/26/12 2012: The Year of Ad Targeting
11/20/12 Top-10 Predictions for Real-Time Bidding 2013
11/6/12 Magnetic CEO: Saying “No” to Steve Jobs
11/1/12 Looking Under The Hood of RTB
10/29/12 Predictions For The Future of Advertising & Media
10/24/12 See You At The Voting Booth: Political Search And Display Strategies
10/18/12 What Kids Can Teach Us About Marketing’s Future
10/3/12 3 Reasons Why Current Attribution Models Are Falling Short (& Possible Solutions)
10/1/12 Will Search Engines One Day Be Overcome With Display Ads?
9/27/12 Embracing The Attribution Revolution
9/27/12 RTB Is Growing Up
9/26/12 Part 2: A Bird’s Eye View of the Search & Display Lumascapes
 8/13/12 Water Cooler Talk: Mom’s Are the It Demographic, But Misunderstood
9/05/12 Hunting With Data
9/04/12 Data Hunting Season: The Most Effective Times Of The Year To Add Data To Your Media Plan
8/30/12 Google Study Dives Into Multiscreen Madness
8/29/12 10 Agency CEO’s Told Us What Their Summer Jobs Were When They Were Kids
8/29/12 A Bird’s Eye View Of The Search & Display Lumascapes 
8/06/12 Targeted Advertising: Gaining Ground For Branding Campaigns
7/30/12 Mobile and the Disintermediation of Traditional Search
7/30/12 Retargeting Firm Magnetic Buys Ad Platform Adnamic
7/30/12 Search Retargeting Firm Magnetic Acquires Platform Technology Adnamic
7/26/12 Which Ad Attribution Model Should You Use?
7/9/12 Not All Digital Ads Are Created Equal
7/5/12 “Search” Beyond the “Engine”: Alternative Search Sites
6/18/12 Successful Entrepreneurs Don’t Have an Exit Strategy
6/13/12 The Pros And Cons of Coupling Data and Media
6/11/12 Premium Content V. Audience Data: Which Is Best For Marketers?
6/11/12 Beyond Google – Tap Into the Alternative Search Engine Data Opportunity
6/8/12 Venture Capital Deals
6/7/12 Magnetic Raises $10MM to Ensure Ads Are Relevant, Wherever Web Users See Them
6/7/12 Magnetic Gains Added Monies, Considers Mobile Search Retargeting
6/7/12 500% growth? 10M in new cash? Steve Jobs-trained CEO? Magnetic has it all
5/18/12 Facebook’s Gettin’ Down On Friday
5/14/12 Embrace Science and Big Data: The Attribution Revolution
5/9/12 A Search Retargeting Guide For Search Marketers
4/16/12 Search Beyond Search Engines Can Yield Valuable Data For Advertisers
4/11/12 What Does Big Data Mean to You?
4/5/12 As Google goes semantic, some web analysts are already there
4/3/12 People On The Move
3/30/12 New Hires: The Weekly Rundown
3/30/12 Industry Update
3/29/12 Industry Moves: Magnetic
3/27/12 James Green to Speak at Top Industry Events in April
3/15/12 Magnetic Adds Three New Offices In 2012, Announces Huge 2011 Revenue Growth
3/7/12 How To Use Search Retargeting Data for Site Retargeting
2/21/12 All Marketers Are Geniuses: Moving from Ubiquity to Specificity
2/17/12 Bringing Order to Sequence in Search Retargeting
1/27/12 Marketing Wisdom for 2012
1/20/12 Hold on to Your Customers Through Retargeting
1/20/12 Display’s The Thing
1/18/12 Understanding Keywords in Search Retargeting
1/17/12 5 Tactics for Combining Search and Display



Past Press 2011



12/27/11 New Hires: A Look At Late December
12/21/11 Fixing The Agency Disconnect Between Search & Display Buyers
12/19/11 The Future Of Display: What’s Ahead for 2012
12/16/11 Sales and Marketing People On The Move
12/16/11 Industry Moves: Lou Pine Joins Magnetic
12/15/11 Magnetic Appoints Lou Pine as New VP of Sales
12/7/11 All Marketers Are Genuises: Keeping up With the Searchers
11/23/11 Search Vs. Display: Which Will Come Out On Top In 2012?
11/16/11 Search Intent: The Human Psychology Supporting Online Advertising
10/26/2011 All Marketers Are Geniuses: “Smart is In”
10/26/2011 Tips For Checking Your Holiday Retargeting List Twice
10/24/2011 Welcome aboard: Green is new CEO at Magnetic
10/24/2011 Looking for the Open Spaces in the LUMAscape
10/20/2011 Magnetic Gets New CEO
10/19/2011 Magnetic Appoints James Green CEO
10/11/2011 Inside Google’s Debate Over Search Retargeting
9/19/2011 All Marketers Are Geniuses: “Cut the B.S.”
9/13/2011 A Marketer’s Guide to Advances in Retargeting
9/6/2011 Defining the Future of Search
9/6/2011 Rethinking the Future of Search
9/5/2011 Display Advertising Reaches for the Stars
9/2/2011 Why Display is Changing the Value of Search
9/1/2011 How do Search Marketers Overcome the Creative Challenge in Display Advertising?
8/22/2011 Four Customers, Severn Steps: Executing Site & Search Retargeting
8/12/2011 All Marketers Are Geniuses: You either have it, or you don’t
7/28/2011 Display Industry Execs Call For Education On Data Use
7/25/2011 Summer Travel Search: Are We There Yet?
7/21/2011 Magnetic Has A Rep for Search Retargeting
7/19/2011 Magnetic Adds Site Retargeting To Search For Display Ads
7/15/2011 Self-Service for Search Retargeting
7/13/2011 All Marketers Are Geniuses: How to Leverage (and Streamline) Data for Marketing Success
6/30/2011 All Marketers are Geniuses: An Introduction
6/17/2011 Online ad spending up, venture capitalists look for next big thing
6/12/2011 Five New (and powerful) Targeting Methods
6/9/2011 What SEM is Not
6/3/2011 Is Search Engine Marketing Advertising?
5/25/2011 Stop Pretending That Search Engine Marketing Is Advertising
5/17/2011 Start-Up Watch COD: Magnetic delivers search retargeting to millions and millions
5/16/2011 Magnetic and C3 Metrics target “full funnel” attribution
5/4/2011 Search Retargeting – Where Search and Media Meet
5/2/2011 Google To Unveil Re-Marketing Tools, Improve Personalization
4/29/2011 Think Piece: Search Ads Suck
4/29/2011 Is Search Advertising the Worst Form of Advertising?
4/28/2011 Olive Media Zeroes in with Search Retargeting
4/27/2011 Magnetic, C3 Metrics Help Marketers Refine Ad Targeting, Search
4/26/2011 Why Search Is the Worst Form of Advertising (but Best form of Targeting)
4/26/2011 Olive Media Adds Search Retargeting To Online Ad Solution
4/26/2011 Stored Searches Trigger Targeted Digital Display Ads
4/20/2011 Part 2: Seeing the Future – Architecture & the Product Roadmap
4/12/2011 Straight from Ad:Tech – Magnetic Shares Insights
4/8/2011 CEO Showcase: Magnetic
4/6/2011 Magnetic: Online ad industry needs more transparency
4/5/2011 Magnetic Continues To Focus On Search Retargeting Data, Adds Media Says CEO Shatkin-Margolis
4/4/2011 Entrepreneur’s Spotlight
4/1/2011 Industry Moves: Magnetic; TagMan; Engadget; Digitas
3/29/2011 Welcome Aboard: Jonathan Penn Joins Magnetic as VP of Sales
3/27/2011 Engineering Kimono
3/24/2011 Explainer: Retargeting
3/24/2011 Looking At Web Site Content Through Search Engine Eyes
3/24/2011 The Two Jobs of a Great Engineering Team
3/22/2011 Magnetic Issues Call for Greater Transparency
3/18/2011 Search + Display + Attribution Modeling = Transparency
2/16/2011 Data 101: Targeting Display



Past Press 2010



12/13/2010 Search Data, Baby, And Where To Find It
12/3/2010 Display Gets Self-Serve Search Retargeting
12/3/2010 Magnetic Debuts Self-Service Search
12/2/2010 Magnetic Gets More Attractive With Self-Service
12/1/2010 Search Marketers Get Comfortable Buying Display and Video Ads In 2011
10/31/2010 5Qs With Magnetic CEO Josh Shatkin-Margolis
10/19/2010 Search retargeting company Magnetic unveiled a solution to help retailers serve dynamic display ads
10/19/2010 Magnetic Attracts Tumri For Dynamic Retargeting
10/19/2010 Magnetic, Tumri Hold Hands
10/19/2010 Magnetic And Tumri Expand Dynamic Retargeting Tools Across Web
10/18/2010 Magnetic, Tumri partner for product-specific ads
9/23/2010 Why Not Ad Retargeting?
8/14/2010 BrightRoll Links with Magnetic to Bring Search Engine Retargeting to Online Video Ads (Video)
8/11/2010 BrightRoll Exchange (BRX) and data exchange Magnetic announced a partnership
8/10/2010 Serve Re-Targeted Video Ads with BrightRoll, Thanks to Magnetic Deal
8/10/2010 BrightRoll, Magnetic partner for retargeted video ads
8/10/2010 Search re-targeting specialist Magnetic has developed a solution for video ad networks
8/10/2010 BrightRoll Partners With Search Retargeting Firm Magnetic
8/10/2010 Magnetic Brings Search Retargeting to Online Video Ads
8/9/2010 Accounts and People of Note in the Ad Industry
8/8/2010 Executive Moves
7/16/2010 Search Agency Update – What Are Companies Up To?
7/13/2010 Cynopsis: Digital – Executive Movers
7/13/2010 Welcome Aboard: Industry Hirings & Promotions
7/13/2010 Peralta Joins Search Retargeting Company Magnetic As COO
7/2/2010 11 Inventory Sources For Keyword Marketers
6/29/2010 Hot companies for search retargeting
6/18/2010 5Qs With Magnetic CEO Josh Shatkin-Margolis
6/17/2010 Got Funds? Magnetic Brings Home $4 Million
6/16/2010 Retargeting Ad Tech Attracts Money, More Interest
6/16/2010 Search re-targeting start-up Magnetic is announcing a new solution today to enable advertisers to buy display media and search data together
6/16/2010 Magnetic Raises Another $4 Million; CEO Shatkin-Margolis Discusses Search Re-Targeting Usage
6/16/2010 Magnetic Secures $4 Million In VC Funding
6/16/2010 Magnetic raises $4M to target ads using search data
6/16/2010 Re-Targeter Magnetic Raises $5 Million First Round
5/29/2010 Magnetic Brings New Revenue To Parked Domains
5/28/2010 Magnetic Finds Display Polarity Through Search Retargeting
5/26/2010 Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel
5/24/2010 Search data marketplace provider Magnetic is announcing an integration with ad networks interCLICK and Undertone Networks
5/22/2010 Got Funds? Magnetic Rakes In $1.25 Million Before Formal Launch
5/17/2010 Can Search Advertisers Play in Display’s Backyard?
4/27/2010 Efficient Frontier Ties Search to Display with DSP Launch
4/1/2010 Magnetic Bringing Transparency To Customer Segments In Display By Leveraging Power Of Search Says CEO Shatkin-Margolis
3/31/2010 How Yahoo’s Search Retargeting Platform Delivers Many Happy Returns
3/25/2010 Google Retargets AdWords Remarketing Tool
3/22/2010 Magnetic launches search-based remarketing platform
3/22/2010 Magnetic Brings Search Re-Targeting To The Masses
3/22/2010 Magnetic CEO Discusses $1.25 Million Funding And Company Launch
3/22/2010 DoubleClick Lead Architect Launches Search Retargeting Platform
3/22/2010 Magnetic Hopes To Attract Search Data