Harnessing the power of search outside the search engine.
Magnetic™ is search re-targeting. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 270 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance.
“Our CPMatic ad platform now allows large and small advertisers alike instant, easy access to keyword data for their display campaigns,” said Rob Leathern, CEO of XA.net. “Whether they are buying self-service via cpmatic.com or via our account team, every advertiser can leverage their keyword learnings to immediately benefit using search data from the Magnetic marketplace.”
NEWS & EVENTS
- Monday
- Making Dollars and Sense of Retargeting
- Jul 21, 2010
- Re-Thinking Re-Targeting
- Jul 16, 2010
- Search Agency Update - What Are Companies Up To?
- Jul 13, 2010
- Cynopsis: Digital – Executive MoversPeralta Joins Search Retargeting Company Magnetic As COO