Search Retargeting

Search behavior is a strong indicator of intent. Through search retargeting, Magnetic leverages search data to help brands drive qualified customers to their web site, capturing lost prospects & transforming site visitors into conversions.

Benefits of Search Retargeting:

ENHANCED AD RELEVANCY

By using search data as an indicator of user intent alongside e-commerce data, marketers identify buyers and reach them with the right message, increasing ad relevancy across publisher sites.

SCALABLE TARGETING

Achieving scale within the search engine is challenging. With search retargeting, advertiser’s utilize purchase intent from search alongside their display campaigns, increasing scale and conversions.

CAMPAIGN OPTIMIZATION

Magnetic’s optimization tools power keyword level optimization, enabling brands to determine what keywords are the top performers and driving conversions. Additional optimization techniques includes search pattern analysis, data optimization, recency of search, creative frequency, creative asset, time of day, and more.

INTENT-BASED AD TARGETING

Tailor ad creative based on consumer intent (i.e. what audiences are actually shopping for online). This includes placing ads for specific products in front of those consumers most likely to buy. Both dynamic creative and creative optimization tactics support personalized ad targeting.

For more information on working with Magnetic, email