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Magnetic Blog


Soo Jin Oh Joins Magnetic as VP of Operations

New York, NY—March 28, 2012— Search retargeting leader Magnetic today announced that it has named Soo Jin Oh as its new vice president of advertising operations. With over nine years of industry experience, Soo Jin will be primarily responsible for managing Magnetic’s yield and optimization team. In this role, Oh will focus on strategic direction of Magnetic advertising platforms, media ...


Search Retargeting Leader Follows 2011 Growth with New Presence for Operations and Sales

Magnetic Expands; Opens New Offices in LA and Buffalo, NY NEW YORK – May 15, 2012 - Today, NYC-based search retargeting company Magnetic announced outstanding momentum, exceeding a 500% year over year revenue growth along with an increase in its staff of 250%. Additionally, the company has recently opened new offices in Los Angeles and Buffalo, NY and ...


Following up with Super Bowl Searchers

This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers were seeking the ads – in other cases, they were seeking the brands directly. Did Super Bowl advertisers do everything they could to capitalize on this search interest? In a


Brand Ad Spending to Pass Search in 2012

Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online marketing budgets have traditionally been devoted to direct response advertising, a recent report from DigiDay shows that 2012 may be a year of change -- brand advertising ...