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Privacy Policy

Effective February 27, 2012

This is a privacy policy for Magnetic Media Online, Inc. (“Magnetic”, “we’, or “us”).  Our homepage on the Web is located at https://magnetic.is. The full text of our privacy policy is available on the Web at http://privacy.magnetic.is/.

Magnetic does collect personally identifiable information from the magnetic.is website when you choose to provide it through the contact form or our client interface. We use this information only to contact you in reference to an inquiry or manage our business relationship with you.

Magnetic collects non-personally identifiable information (i.e., anonymous data that cannot by itself be used to identify a particular person or entity) for targeting purposes from keywords entered by users in searches on one of our third-party partners’ Web pages. We receive the full text of user-entered searches on our third-party partners’ Web pages, and we use keywords collected from those searches to infer a user’s interests.  We use these keywords and inferred interests to indicate whether an anonymous consumer using a Web browser fits within one or more specified groups, or “segments,” of users.  The segments we seek to match from user searches may be chosen by our customers or may be chosen by us.  Segments created by our customers are defined by those customers’ desired criteria, and may include various segments, including those defined by health-related information, except that we do not permit customers to create segments that require us to associate sensitive consumer information (as defined below) with a user.  The segments defined by us, which we refer to as “standard segments” in this privacy policy, may include various criteria at any given time, including, but not limited to, health-related data.  For example, our standard segments that we offer to customers may include one or more of the following health-related segments:  (i) interest in health insurance; (ii) health/fitness conscious; (iii) dieting; (iv) Medicare users; and (v) smokers.

Magnetic shows as well as enables third parties to show on-line advertisements targeted at the keywords and the standard segments and customer-defined segments that we are using at any given time. When we enable third parties to show on-line advertisements targeted to keywords and segments, we disclose (anonymously) a user having searched for a keyword, or falling within a segment, to our third-party partner.  Our third-party partners include website publishers, advertising networks, advertising exchange buyers, demand-side platforms, advertisers and their agencies. Such third parties may be based outside the US and may use cookies, web beacons, or other technologies.

We do not use Flash cookies or Local Storage Objects. The only kind of cookies we use are standard browser cookies that are easily visible & manageable in your browser. For information on how to opt-in or opt-out of use of your information by Magnetic, see the “Opt Out” section of this privacy policy below.


“Sensitive consumer information” includes the following, to the extent it relates to a specific individual:  financial account numbers, Social Security numbers or other government-issued identifiers, pharmaceutical prescriptions, insurance plan numbers, medical records or other precise information about past, present, or potential future health or medical conditions or treatments, or information that describes precise real-time location derived from location-based services, in each case to the extent it relates to a specific individual.  We do not collect sensitive consumer information for online behavioral advertising purposes without that individual’s prior consent.

We also will not collect “personal information,” as defined in the Children’s Online Privacy Protection Act (“COPPA”), from children we have actual knowledge of being under the age of 13 or from sites directed to children under the age of 13, for online behavioral advertising.  Additionally, we will not engage in online behavioral advertising directed to children we have actual knowledge are under the age of 13 except as compliant with COPPA.

Additionally, we will not collect or use “sensitive information,” which is information we know to be related to confidential medical information, racial or ethnic origins, political or religious beliefs or sexuality and tied to personal information, for purposes other than those described in this privacy policy and/or in the supplementary service privacy notices referenced in this privacy policy, unless we have obtained your prior consent.

Magnetic may allow third parties including website analytics providers to monitor Magnetic Affiliated Sites for the purpose of reporting website traffic, statistics, advertisements, “click-throughs” and/or other activities, and such third parties may use cookies, web beacons and other monitoring technologies.

While we endeavor to associate only with reputable entities, if you click a link that brings you to another site, we cannot be responsible for the privacy practices of other sites. We encourage you to check the privacy policies of all sites you may visit as they may differ from those of Magnetic.

Users may go to http://domdex.com/i for details on what information is being used for ad personalization in their cookies. For information on how to opt-in or opt-out of use of their information by Magnetic, go to http://domdex.com/w3c/optout.html. To opt-out of having data collected and written to cookies placed by Magnetic or US-based third parties, visit the NAI website at http://www.networkadvertising.org/managing/opt_out.asp or the opt-out page operated by the Digital Advertising Alliance’s Self-Regulatory Program for Internet Advertising at http://www.aboutads.info/choices/. To opt-out of having data collected and written to cookies placed by most UK-based third parties, visit the UK IAB’s site at http://www.youronlinechoices.com/opt-out. If you use more than one type of browser or computer you will need to opt out from each browser on each computer. If you delete the opt-out cookie, you will have to opt-out again.

We store targeting/advertising data, including the text of all user searches entered on our partners’ sites, and the keywords, segment identifiers, or advertisement identifiers that a user’s browser was targeted with on a particular search, for up to 90 days in a browser cookie. Additionally Magnetic may collect information for the purpose of reporting website traffic, statistics, “click-throughs” and/or other activities which may include but not limited to IP address, referring url, pages viewed, browser type, the keywords, segment identifiers, or advertisement identifiers that a user’s browser was targeted with on a particular search, and other anonymous information through standard web logs. This information may be used for the purpose of reporting website traffic, statistics, advertisements, “click-throughs” and/or other activities. The web logs are kept for a maximum of 90 days.

Magnetic uses reasonable security measures to protect our data. Our systems are behind firewalls and all communication between servers is encrypted. Physical access to our servers is restricted to Magnetic employees by biometric sensors in secure facilities.

Magnetic is a member of the Network Advertising Initiative (NAI).




We may alter this policy from time to time. If and when we do, the effective date at the beginning of the policy will be changed. If we make a change to this policy that would materially affect previously collected data, we will obtain prior affirmative consent from affected users before implementing the change.

We encourage you to review this policy periodically to stay informed about how we collect, use, and disclose data.

For P3P (Compact Privacy Policy) details, please look at our P3P policy.


We invite you to contact us if you have questions about this policy. You may contact us by mail at the following address:

311 West 43rd Street, Suite 1406
New York, NY 10036

You may contact us by e-mail at