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Featured Stories
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Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
18 April 2012 8:22 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Group M: Digital Ad Spend Up 16 Percent in 2011
13 April 2012 4:48 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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What does big data mean to you?
12 April 2012 8:28 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Beyond Search Engines: The Brave New World of Retargeting Data
05 April 2012 8:32 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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ad:tech video interview: James Green from Magnetic on search and search ads
05 April 2012 6:15 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Archive for March, 2011
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Search Retargeting & Magnetic Part 1: The Two Jobs of a Great Engineering Team
Posted on March 27, 2011 | No CommentsIt isn’t hard to explain at a high level what Magnetic does. In the simplest formulation, we use search data to target online advertising across the Internet. That is the...Continue Reading...
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Search Retargeting & Magnetic Part 1: The Two Jobs of a Great Engineering Team
Posted on March 24, 2011 | No CommentsIt isn’t hard to explain at a high level what Magnetic does. In the simplest formulation, we use search data to target online advertising across the Internet. That is the...Continue Reading...
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Search Retargeting: What do we do and why the new name?
Posted on March 19, 2011 | No CommentsMagnetic(TM) (formerly Domdex) does search re-targeting. Search re-targeting is when we show advertisements to users after they search for particular terms. For example, a user searches for “cell phone” and...Continue Reading...
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Search Retargeting: Targeting Display Ads Using Data
Posted on March 1, 2011 | No CommentsIn 2008, Stephen Baker published a great book called “The Numerati.” The book is a fascinating look at how data is being used in various industries, including healthcare and politics,...Continue Reading...