Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
Last night, at the 2012 AdAge Digital Conference in NYC, attendees closed out the day at a special cocktail hour sponsored by Magnetic. So, what made the night so special?…
Group M: Digital Ad Spend Up 16 Percent in 2011
Recent research from Group M shows that global Internet ad spending rose to $84.8 billion in 2011 – a 16% increase from 2010. This year, the media agency predicts this…
What does big data mean to you?
I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included…
Beyond Search Engines: The Brave New World of Retargeting Data
In a recent webinar, Magnetic and comScore presented new data on search activity to provide marketers with a better understanding of search data and the true power of intent. Download…
ad:tech video interview: James Green from Magnetic on search and search ads
Magnetic’s CEO James Green talked with Allvoices at ad:tech about search retargeting and his predictions for tech advertising in 2012.
Google: Evil or Not?
A recent story surfaced on Gizmodo called “The Case Against Google.” It sheds light on the search giant’s dark side. Here’s a brief except: At some point in the recent…
Facebook’s Choice — Make History, Or Be History
*Orginally published in MarketingLand, March 2012* If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month….
James Green to Speak at Top Industry Events in April
Magnetic’s CEO, James Green, is scheduled to speak at key industry events in April, Marketwire announced today. According to Marketwire, Green will “address key issues and opportunities facing digital marketers…
How To Use Search Retargeting Data for Site Retargeting
Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the…
Magnetic is Coming to San Francisco
Magnetic’s CEO, James Green will be speaking at two conferences in San Francisco during the week of April 2-6, 2012. While Magnetic continues to focus on search retargeting, James will…
The Return Of The Publishing Genius
**Originally published on Marketing Land** There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses…
Bringing Order to Sequence in Search Retargeting
Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance ofsequence in searches and…
Retail buyers search on generic versus branded keywords
Recent research from GroupM Search suggests that retail brands should develop marketing strategies to reach buyers through generic search terms. The 13 month study provided an in-depth look at the…
Following up with Super Bowl Searchers
This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers…
Brand Ad Spending to Pass Search in 2012
Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online…
From MarketingLand: Display’s the Thing
James Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article —…
Hold On To Customers Through Search Retargeting
There was an artsy little Robert DeNiro film that made a quick showing a couple years ago called What Just Happened. DeNiro plays a Hollywood independent film producer who’s trying to get a…
Understanding Keywords In Search Retargeting
Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –…
Interactive Marketing Trends Point to Search Retargeting
While TV remains the king of ad spending, Interactive Marketing is predicted to overtake its throne by 2016. According to Forrester, investments in digital (this includes search marketing, display advertising,…
Panel Video: Search Insider Summit
At this year’s Search Insider Summit, Magnetic CEO James Green discussed with fellow panelists how to apply the performance of search to display advertising. Check out the panel video, where…
Evolution of Search: Integration Across Digital Channels
In the latest installment of “All Marketers Are Geniuses,” Magnetic CEO James Green sits down with NetPlus CEO Robin Neifield to discuss the latest trends taking place in search marketing….
Reality Online: Keeping Up with the Searchers
NetPlus CEO Robin Neifield recently shared with me her take on how marketers are keeping up with the evolution of the search marketing channel and the latest “searcher” trends. Here’s…
Magnetic Launches Search Retargeting Report
As the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital…
In Digital Advertising, “Only the Smart Will Survive…”
In the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh Dreller,…
Looking For The Open Spaces In The LUMAscape
If you haven’t seen one, the LUMAscape is a PowerPoint slide gone into hyperspeed and designed to illustrate the complex landscape of digital marketing. Mastered by Terence Kawajafrom the LUMA Partners, the…
Search Retargeting Success for Retailers
Search retargeting leader Magnetic has released insights across retail clients. The campaign examples, which included a major department store, an established online retailer, and a large gift retailer, highlighted performance metrics that far…
Advertising Week 2011: The Importance of Data and Storytelling
As the eighth annual Advertising Week comes to a close, a few themes remain clear: despite the recent economic downturn, advertising dollars are flowing, media innovation is expanding, and new marketing…
Search Enters its Teenage Years
Happy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google…
Magnetic Joins OMMA Global in NYC
At OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving — this includes areas of search…
Leader in Search Retargeting Sponsors iMedia
Magnetic, the leader in search retargeting, sponsored iMedia’s September Brand Summit, ”Digital Marketing at Scale: Going Big in 2012.” The Summit shared with marketer’s the key to achieving brand performance through…
Five Tips for Site and Search Retargeting
Collective’s latest newsletter, AMP Audience Insights features Magnetic in their Sepemtber edition, showing the importance of following up with intent consumers through site and search retargeting. To successfully carry a…
Co-Founder of Questus Calls for a New Focus in Advertising
In the latest installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, attempts to further understand the challenges and changes that are currently taking place in the…
Search Retargeting As A Comic Strip
Adexchanger highlighted the concept of search retargeting in a weekly comic strip:
U.S. Ad Spending Rises, Online Fuels Advertising Growth
This week, Kantar Media released a study showing that global advertising industry has rebounded more quickly than expected, with a 3.2% rise in total advertising expenditures in the first six…
Tis the Season for Search Retargeting
Q4 2011 represents one of the largest business opportunities for brands. Last year, the holiday shopping season set an all-time record, reaching a total of $32.6B for e-commerce spending. According to…
Seven Steps to Executing Site And Search Retargeting
The key to success in today’s market lies in taking a two-pronged approach to media strategy – following up with a user…
MongoDB Analytics for Online Advertising at Magnetic
On Wednesday, August 10, Mark Weiss, Sr. Director of Engineering at Magnetic participated in a webinar hosted by 10gen. In the webinar, Mark examined how Magnetic uses MongoDB for their online advertising…
comScore & Magnetic Show the State of Search & Search Retargeting
Download the complete comScore + Magnetic presentation >> On Thursday, August 11th, Josh Shatkin-Margolis, CEO at Magnetic joined comScore’s Eli Goodman in a live webinar focused on search retargeting. Search…
Magnetic + comScore Present, “The Future of Search is Search Retargeting”
In June 2011, US internet users ran over 27 billion searches; however, only 4% of a user’s time is actually spent in the search engine, while 96% of their time…
OMMA Breakdown: Search & the New Retargeting
At OMMA Behavioral, Josh Shatkin-Margolis, CEO at Magnetic, kicked off the “Search and the New Retargeting” panel by defining search retargeting…
Search Retargeting “the Gateway to Display Opportunities for Search Advertisers”
In a new series from Magnetic CEO, Josh Shatkin-Margolis, titled “All Marketers Are Geniuses,” Josh gets close up with marketers to understand their challenges, goals, and personal perspective on the…
SMX Advanced London- Remarketing For Fun And Profit
SMX Advanced London- Remarketing For Fun And Profit SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Advanced Paid Search Track Remarketing For Fun And…
Josh Takes the Stage at Search Insider Summit
Last week at MediaPost’s Search Insider Summit there was a lot of talk about cookies, retargeting and audience buying. CEO at Magnetic, Josh Shatkin-Margolis took the conversation a step further,…
Search Insider Summit – Fast and Furious: Retargeting Moves Full Steam Ahead
Fast and Furious: Retargeting Moves Full Steam Ahead – Josh Shatkin-Margolis, Magnetic – 8:00am to 6:00pm, Captiva Island, FL MediaPost’s Search Insider Summit Reinventing Marketing: How might marketing generally and…
DigiDay Target – Panel: Targeting for Retail Marketing
9:00am to 5:00pm, Park Central Hotel NYC DigiDay Target DigiDay Target brings together the leading agency, brands, content and technology companies to examine and explore the innovations and the future…
Media In Canada: Olive Media Zeroes in with Search Retargeting
*This article was originally printed in Media In Canada (4/27) Olive Media has partnered with New York-based Magnetic to add a search retargeting service to its offering of digital advertising…
Search Retargeting Part 2: Seeing the Future – Architecture & the Product Roadmap
In my last entry I discussed the two parallel missions of a great engineering team: Supporting systems to keep them running Continuously improving the value of our products One of…
Search Retargeting Insights: Straight from Ad:Tech
During Ad:Tech San Francisco Josh Shatkin-Margolis, CEO of Magnetic, joined Ad Web 3.0’s panel: MONETIZATION DISCUSSION II: DISRUPTIVE/ENABLING TECHNOLOGIES, SOLUTIONS, BUSINESS MODELS AND ROI. Josh was in good company alongside…
AdWeb 3.0 – Monetization Discussion
9:00am to 5:00pm, San Francisco, CA AdWeb 3.0 3:00PM – 4:15PM: MONETIZATION DISCUSSION II: DISRUPTIVE/ENABLING TECHNOLOGIES, SOLUTIONS, BUSINESS MODELS AND ROI This panel focuses on the ways and means that…
Entrepreneur’s Spotlight – Search Retargeting
*This article originally appeared on Wilson Sonsini Goodrich & Rosati’s Entrepreneurs College Online website in March 2011 and is used with permission from the firm Timing may be important, but…
Search Retargeting & Magnetic: FAQ
Search Retargeting & Magnetic: FAQ Here are some questions I often receive about Magnetic. Please keep sending your comments and questions. What is Magnetic? Magnetic operates a marketplace for…
Search Retargeting & Magnetic Part 1: The Two Jobs of a Great Engineering Team
It isn’t hard to explain at a high level what Magnetic does. In the simplest formulation, we use search data to target online advertising across the Internet. That is the…
Search Retargeting & Magnetic Part 1: The Two Jobs of a Great Engineering Team
It isn’t hard to explain at a high level what Magnetic does. In the simplest formulation, we use search data to target online advertising across the Internet. That is the…
Search Retargeting: What do we do and why the new name?
Magnetic(TM) (formerly Domdex) does search re-targeting. Search re-targeting is when we show advertisements to users after they search for particular terms. For example, a user searches for “cell phone” and…
Search Retargeting: Targeting Display Ads Using Data
In 2008, Stephen Baker published a great book called “The Numerati.” The book is a fascinating look at how data is being used in various industries, including healthcare and politics,…
AlwaysOn : OnMedia NYC 2011 – CEO Showcase
Feb 01, 2011 from 8:30am to 6:00pm, The Paley Center for Media – 25 W 52nd St, New York, NY 1001 OnMedia NYC 2011 Where Silicon Valley Meets Madison Avenue…
VIDEO – Search Insiders Summit – Panel: “What are the Best Sources of Data and How Can They Be Used?”
Dec 11, 2010 10:45-11:15am, St. Regis Deer Crest, Park City, Utah Video: http://www.ustream.tv/recorded/11342454 From keywords to demographics to browsing and shopping behavior, there are myriad types of data that can be…
VIDEO DIGIDAY On Media – Search Re-Targeting 101, How Advertisers Can Use Search Data Outside of the Search Engine
VIDEO : DIGIDAY : On Media – Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine Dec 09, 2010 10-10:15am, The Crowne Plaza, Times Square,…
VIDEO : DIGIDAY – Panel: “Hitting the Moving Target”
Dec 09, 2010 3-3:45pm, The Crowne Plaza, Times Square, NY, NY Video : http://www.ustream.tv/recorded/11342454 Hitting The Moving Target: At no time in the past year has targeting technology been so…
nextMedia – Panel: “The Intersection of Search and Display”
Nov 30, 2010 10:15-11am, Toronto, The Design Exchange, Patty Watt Room Looking to take your digital marketing strategy to the next level? Want to get more out of your digital…
SMX East – Panel: “Search Meet Display; Display Meet Search”
Oct 06, 2010 9-10:15am, Jacob K. Javits Convention Center, New York, NY Search Meet Display; Display Meet Search Search and display ads are two entirely different creatures. Yet web surfers…
OMMA Behavioral – Panel: “Re-Thinking Re-Targeting” (Video)
Jul 21, 2010 3:45-4:30pm, Hilton San Francisco Uniqon Square Video of event Re-targeting continues to be the tried and true workhorse of behavioral targeting. Tagging and retrieving someone who has…
Leadscon – Presentation: “Making Dollars and Sense of Retargeting”
Jul 26, 2010 4:30-5pm, Marriott Marquis, NYC Display doesn’t have to be (too) confusing or inaccessible. It can be actionable, perfect for the needs of those in online customer acquisition….
