Recent research from Group M shows that global Internet ad spending rose to $84.8 billion in 2011 – a 16% increase from 2010. This year, the media agency predicts this number will rise an additional 16 percent to 98.2 billion.
The study, “This Year, Next Year: Interaction 2012,” reports a similar pattern for U.S. digital advertising, which rose 12 percent to $32.2 billion in 2011. Spending for 2012 is expected to rise 10 percent and reach $35.4 billion.
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