Aaron Doades leads product development where he is responsible for the strategic direction and innovation for Magnetic’s product offerings. Prior to this role, Aaron served as head of yield and account management at Magnetic where he managed and developed search retargeting optimization strategies, and focused on growing relationships with existing clients. With experience in sales and business development across publisher sites, display networks, affiliate firms, and data companies, Aaron brings a holistic media perspective to Magnetic with a dedicated interest in the intersection of real-time bidding, data targeting and dynamic creative. Before Magnetic, Aaron served leadership roles in sales and business development at Solve Media (formerly Adcopy) and Brightgeist Media (formerly Precision Prospects). He was also the founder of Mighty Penny, an ad-supported online gaming site, which was sold in 2008. Aaron holds a bachelor’s degree in finance from University of Maryland, College Park.
What does big data mean to you?
I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included…
How To Use Search Retargeting Data for Site Retargeting
Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the…
Bringing Order to Sequence in Search Retargeting
Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance ofsequence in searches and…
Understanding Keywords In Search Retargeting
Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –…
