Becky

Becky Breen comes to Magnetic from People.com, where she developed an interest in digital advertising.  Becky began her Magnetic career as a Sales Planner and has since moved to the Marketing team as a Marketing Coordinator. Becky holds a Bachelors degree in Business Management from Boston University.

Here are a few interesting facts about Becky:

- Her favorite place is Lake Champlain in Vermont, where she spent her summers growing up

- She earned a black belt in karate as a kid

- Becky loves to travel and has been to 14 countries

 

 

 

Retail buyers search on generic versus branded keywords

Retail buyers search on generic versus branded keywords

Recent research from GroupM Search suggests that retail brands should develop marketing strategies to reach buyers through generic search terms. The 13 month study provided an in-depth look at the…

Following up with Super Bowl Searchers

Following up with Super Bowl Searchers

This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers…

Brand Ad Spending to Pass Search in 2012

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From Search Retargeting to Social Change

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Magnetic Dodgeball Team Remains Undefeated

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Interactive Marketing Trends Point to Search Retargeting

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While TV remains the king of ad spending, Interactive Marketing is predicted to overtake its throne by 2016. According to Forrester, investments in digital (this includes search marketing, display advertising,…