-
-
Featured Stories
-
Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
18 April 2012 8:22 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
Read More -
Group M: Digital Ad Spend Up 16 Percent in 2011
13 April 2012 4:48 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
Read More -
What does big data mean to you?
12 April 2012 8:28 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
Read More -
Beyond Search Engines: The Brave New World of Retargeting Data
05 April 2012 8:32 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
Read More -
ad:tech video interview: James Green from Magnetic on search and search ads
05 April 2012 6:15 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
Read More
-
ad spending Archive
-
Brand Ad Spending to Pass Search in 2012
Posted on February 6, 2012 | No CommentsDigiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online...Continue Reading...
-
From MarketingLand: Display’s the Thing
Posted on January 23, 2012 | No CommentsJames Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article —...Continue Reading...
-
Understanding Keywords In Search Retargeting
Posted on January 18, 2012 | No CommentsIts one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –... -
Evolution of Search: Integration Across Digital Channels
Posted on December 15, 2011 | No CommentsIn the latest installment of “All Marketers Are Geniuses,” Magnetic CEO James Green sits down with NetPlus CEO Robin Neifield to discuss the latest trends taking place in search marketing.... -
Magnetic Launches Search Retargeting Report
Posted on November 18, 2011 | No CommentsAs the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital... -
In Digital Advertising, “Only the Smart Will Survive…”
Posted on October 27, 2011 | No CommentsIn the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh Dreller,... -
Advertising Week 2011: The Importance of Data and Storytelling
Posted on October 7, 2011 | No CommentsAs the eighth annual Advertising Week comes to a close, a few themes remain clear: despite the recent economic downturn, advertising dollars are flowing, media innovation is expanding, and new marketing... -
Search Enters its Teenage Years
Posted on October 7, 2011 | No CommentsHappy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google...Continue Reading...
-
Five Tips for Site and Search Retargeting
Posted on September 23, 2011 | No CommentsCollective’s latest newsletter, AMP Audience Insights features Magnetic in their Sepemtber edition, showing the importance of following up with intent consumers through site and search retargeting. To successfully carry a... -
U.S. Ad Spending Rises, Online Fuels Advertising Growth
Posted on September 15, 2011 | No CommentsThis week, Kantar Media released a study showing that global advertising industry has rebounded more quickly than expected, with a 3.2% rise in total advertising expenditures in the first six...Continue Reading...