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Featured Stories
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Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
18 April 2012 8:22 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Group M: Digital Ad Spend Up 16 Percent in 2011
13 April 2012 4:48 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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What does big data mean to you?
12 April 2012 8:28 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Beyond Search Engines: The Brave New World of Retargeting Data
05 April 2012 8:32 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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ad:tech video interview: James Green from Magnetic on search and search ads
05 April 2012 6:15 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Display Archive
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Brand Ad Spending to Pass Search in 2012
Posted on February 6, 2012 | No CommentsDigiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online...Continue Reading...
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From MarketingLand: Display’s the Thing
Posted on January 23, 2012 | No CommentsJames Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article —...Continue Reading...
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Understanding Keywords In Search Retargeting
Posted on January 18, 2012 | No CommentsIts one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –... -
Evolution of Search: Integration Across Digital Channels
Posted on December 15, 2011 | No CommentsIn the latest installment of “All Marketers Are Geniuses,” Magnetic CEO James Green sits down with NetPlus CEO Robin Neifield to discuss the latest trends taking place in search marketing.... -
Magnetic Launches Search Retargeting Report
Posted on November 18, 2011 | No CommentsAs the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital... -
In Digital Advertising, “Only the Smart Will Survive…”
Posted on October 27, 2011 | No CommentsIn the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh Dreller,... -
Leader in Search Retargeting Sponsors iMedia
Posted on September 23, 2011 | No CommentsMagnetic, the leader in search retargeting, sponsored iMedia’s September Brand Summit, ”Digital Marketing at Scale: Going Big in 2012.” The Summit shared with marketer’s the key to achieving brand performance through...Continue Reading...
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Co-Founder of Questus Calls for a New Focus in Advertising
Posted on September 20, 2011 | No CommentsIn the latest installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, attempts to further understand the challenges and changes that are currently taking place in the...Continue Reading...
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U.S. Ad Spending Rises, Online Fuels Advertising Growth
Posted on September 15, 2011 | No CommentsThis week, Kantar Media released a study showing that global advertising industry has rebounded more quickly than expected, with a 3.2% rise in total advertising expenditures in the first six...Continue Reading...
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Tis the Season for Search Retargeting
Posted on September 7, 2011 | No CommentsQ4 2011 represents one of the largest business opportunities for brands. Last year, the holiday shopping season set an all-time record, reaching a total of $32.6B for e-commerce spending. According to...