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Featured Stories
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Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
18 April 2012 8:22 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Group M: Digital Ad Spend Up 16 Percent in 2011
13 April 2012 4:48 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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What does big data mean to you?
12 April 2012 8:28 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Beyond Search Engines: The Brave New World of Retargeting Data
05 April 2012 8:32 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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ad:tech video interview: James Green from Magnetic on search and search ads
05 April 2012 6:15 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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search data Archive
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Understanding Keywords In Search Retargeting
Posted on January 18, 2012 | No CommentsIts one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –... -
Magnetic Launches Search Retargeting Report
Posted on November 18, 2011 | No CommentsAs the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital... -
In Digital Advertising, “Only the Smart Will Survive…”
Posted on October 27, 2011 | No CommentsIn the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh Dreller,... -
Advertising Week 2011: The Importance of Data and Storytelling
Posted on October 7, 2011 | No CommentsAs the eighth annual Advertising Week comes to a close, a few themes remain clear: despite the recent economic downturn, advertising dollars are flowing, media innovation is expanding, and new marketing... -
Search Enters its Teenage Years
Posted on October 7, 2011 | No CommentsHappy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google...Continue Reading...
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Magnetic Joins OMMA Global in NYC
Posted on September 30, 2011 | No CommentsAt OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving — this includes areas of search...Continue Reading...
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Five Tips for Site and Search Retargeting
Posted on September 23, 2011 | No CommentsCollective’s latest newsletter, AMP Audience Insights features Magnetic in their Sepemtber edition, showing the importance of following up with intent consumers through site and search retargeting. To successfully carry a... -
Tis the Season for Search Retargeting
Posted on September 7, 2011 | No CommentsQ4 2011 represents one of the largest business opportunities for brands. Last year, the holiday shopping season set an all-time record, reaching a total of $32.6B for e-commerce spending. According to... -
Seven Steps to Executing Site And Search Retargeting
Posted on August 24, 2011 | No CommentsThe key to success in today’s market lies in taking a two-pronged approach to media strategy – following up with a user...