Q4 2011 represents one of the largest business opportunities for brands. Last year, the holiday shopping season set an all-time record, reaching a total of $32.6B for e-commerce spending.
According to comScore chairman Gian Fulgoni, the 2010 season will be recognized for an exceptional Cyber Monday, noting the first billion-dollar spending day in history, and the first time that Cyber Monday rank as the heaviest online spending day of the year. Fulgoni added that retailers targeted many of their promotions even earlier than usual and reaped the benefits.
The chart below shows 2010 holiday sales by week:
With search retargeting, the ability to target users with digital display ads based off of user search history, brands can reach audiences that are engaging (i.e. searching for) in Q4 events and holiday shopping activities online.
This includes reaching those consumers users who have searched and signaled intent in specific products, services and competitors across the following events/topics:
- Black Friday/Cyber Monday promotions
- Holiday gifts/deals across consumer categories — electronics, toys, apparel, travel, sports, etc.
- Gift certificates across verticals — food, travel, entertainment, etc.
- Sporting events (NFL & MLB post season)
- Halloween festivities
To learn more about how you can leverage search retargeting for your Q4 campaigns, contact us here.
Happy Holidays!
