Target consumers with display advertising based on user search history
REACH BEYOND THE SEARCH ENGINE
Sponsored search ads are the highest performing ads on the internet, perhaps the world. Yet, only 4% of users’ time is spent inside the search engine. Magnetic takes the power of search and applies it to the 96% of where users spend time.
ACHIEVE TARGETED AWARENESS
Search retargeting enables advertisers to serve display ads to consumers who have already signaled intent within the search engine. The ability to target in-market shoppers with display advertising helps brands increase brand awareness among the most relevant audiences.
SCALE YOUR SEARCH CAMPAIGN
Search engine marketing delivers strong results. But, there are not enough relevant searches within the search engine to meet the demand for brands. Scale your search campaign by using search retargeting to reach the same users who searched for your product or service outside of the search engine.
EXPAND TARGET AUDIENCE
Using Magnetic’s proprietary keyword generation tool, brands can expand their target audience. The keyword generation system automatically broad matches millions of keywords based on seedwords, increasing scale and reach. For example, Magnetic can increase reach for a brand like Apple by creating custom keyword segments related to words like “new computer” or “mobile plans.”
OPTIMIZE & DRIVE PERFORMANCE
Magnetic’s real-time campaign management powers optimization & strong performance. To drive the best results, search retargeted campaigns are optimized at the keyword level, by time of day, creative asset, frequency and more.
RE-ENGAGE USERS WITH CREATIVE MESSAGES
By applying intent data to display advertising, brands have an opportunity to re-engage in-market consumers with creative messages, compared to simple text ads seen in the search engine. Combining creative elements from display ads with intent data pushes consumers through the funnel.