Magnetic Force is site retargeting. Force allows marketers to follow-up with customers that have previously visited their site by retargeting them with a display ad (text or image-based ads) on premium inventory and media available through ad exchanges.
HOW WE DO IT
Magnetic provides agencies and advertisers with a site retargeting pixel to place on the advertiser’s site. When a customer visits your web site, they are cookied, enabling Magnetic to retarget that user with a display or text ad after they have left your site. Magnetic retargets these users on the advertiser’s selected media source including comScore 250 and lower-cost exchange inventory. Through Magnetic’s self-service platform Focus, advertisers can harness the power of both search retargeting and site retargeting, enabling marketers to follow-up with users after they’ve searched for a product or service, and after they have left an advertiser’s web site.
SEARCH RETARGETING + SITE RETARGETING
By using both site and search retargeting, advertisers can fully leverage the power of intent – as seen in search data and the interest shown by the customer that has previously visited an advertiser’s site. The combination of search and site retargeting allows advertiser to:
- Re-engage Core customers or lost prospects (retention strategies)
- Drive new brand prospects (customer acquisition)
- Gain insights into conversions at the keyword level
- Reach customers with specific brand messages
- Effectively optimize audience targeting to drive ROI
For more information about the power of site and search retargeting, contact us.