Search Enters its Teenage Years
Happy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google stories from the past year, including the launch of Google +, antitrust scrutiny, and Android innovations.
As Google enters its teenage years, there’s one story is of top interest; how they make their billions. Last year, 97% of Google’s $32.2 billion in revenue was made through advertising, according to WordStream.
Without question, their search platform has shaped the digital industry and is now carving a space for search retargeting within online advertising. Search retargeting represents the evolution of search through its ability to leverage the power of search data beyond the search engine. Cheers to the future of search and search retargeting.