Search Retargeting Firm Magnetic Names New CEO
Magnetic, the leader in search retargeting, has named James Green as Chief Executive Officer. The industry veteran has over two decades of executive experience within digital companies, and has successfully led four companies to acquisition as CEO. His experience includes CEO posts at Giant Realm, PVI, and Giant Bear, and high level roles with Disney, Pixar and 24/7 Real Media.
Green will focus on driving overall company expansion, building out Magnetic’s search retargeting infrastructure and solidifying Magnetic as the partner of choice for many Fortune 500 companies, including more than 90 leading agencies, ad networks and demand side platforms (DSPs).
“During my year of sailing, I had plenty of time to think about my next venture within digital advertising, and was drawn to the growing category of retargeting,” said Green. ”I wanted to join a team in a company poised for growth.”
Speaking of growth, Magnetic has seen a 438% year over year growth.
Green added, “Magnetic’s great market position, coupled by its explosive growth and room for innovation presents me with the unique opportunity to continue my passion for technology.”
With a successful track record at various media/tech companies, James is ready to take Magnetic into its next stage.
Magnetic Founder, Josh Shatkin-Margolis said, “We’re thrilled to have someone of Green’s caliber join Magnetic. With his entrepreneurial background and experience building digital organizations into sustainable corporations, we will deepen Magnetic’s roots in the search retargeting category and amplify our growth.”