Privacy Overview
At Magnetic™, we’re committed to protecting the privacy of consumers and providing you with the highest levels of transparency and control. Magnetic collects only Non-Personally Identifiable information (anonymous) data that cannot be used to identify a particular person or entity. The data we collect is stored for only 90 days before being deleted. At any time you may choose to opt-out or find more information on what types of data are being tracked. Additionally, you may also visit Network Advertising Initiative to opt-out of third-party tracking.
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Privacy Policy
Data Collection
P3P policies declare the data they collect in groups (also referred to as “statements”). This policy contains 2 data groups. The data practices of each group will be explained separately.
GROUP “BASIC INFORMATION”
We collect the following information:
- Search terms
- Click-stream data
- HTTP protocol elements
This data will be used for the following purposes:
- Showing on-line advertisements targeted at previous searches
- Web site and system administration.
- Research and development.
This data will be used by ourselves and our agents who include website publishers, advertising networks, advertising exchange buyers, demand-side platforms, advertisers and their agencies.
The following explanation is provided for why this data is collected:
Data collected from all Web users: access logs, and search strings (if entered).
GROUP “COOKIES”
At the user’s option, we will collect the following data:
- HTTP cookies
This data will be used for the following purposes:
- Storing search terms to enable on-line advertisements targeted at previous searche
- Research and development.
This data will be used by ourselves and our agents. Magnetic may allow third parties to monitor our data for the purpose of reporting website traffic, statistics, advertisements, “click-throughs” and/or other activities, and such third parties may use cookies, web beacons and other monitoring technologies to compile anonymous statistics about Magnetic users.
The following explanation is provided for why this data is collected:
Cookies are used to track visitors to our affiliate sites, so we can better understand what portions of our site best serve you and tailor advertisements served on our partner websites. Our agents include website publishers, advertising networks, advertising exchange buyers, demand-side platforms, advertisers and their agencies.
Cookies
Cookies are a technology which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.
Our site makes use of cookies. Cookies are used for the following purposes:
- User targeting (Non-personally identifiable)
- Research and development
Compact Policy Summary
The compact policy which corresponds to this policy is:
CP=”ALL CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT”
The following table explains the meaning of each field in the compact policy.
| Field | Meaning |
| CP= | This is the compact policy header; it indicates that what follows is a P3P compact policy. |
| ALL | Access to all collected information is available. |
| CURa | The data is used for completion of the current activity. |
| ADMa | The data is used for site administration. |
| DEVa | The data is used for research and development. |
| TAIa | The data is used for tailoring the site. |
| OUR | The data is given to ourselves and our agents. |
| BUS | Our business practices specify how long the data will be kept. |
| IND | The data will be kept indefinitely. |
| UNI | Unique identifiers are collected. |
| COM | Computer information is collected. |
| NAV | Navigation and clickstream data is collected. |
| INT | Interactive data is collected. |
The compact policy is sent by the Web server along with the cookies it describes. For more information, see the P3P deployment guide at http://www.w3.org/TR/p3pdeployment.
Policy Evaluation
Microsoft Internet Explorer 6 will evaluate this policy’s compact policy whenever it is used with a cookie. The actions IE will take depend on what privacy level the user has selected in their browser (Low, Medium, Medium High, or High; the default is Medium. In addition, IE will examine whether the cookie’s policy is considered satisfactory or unsatisfactory, whether the cookie is a session cookie or a persistent cookie, and whether the cookie is used in a first-party or third-party context. This section will attempt to evaluate this policy’s compact policy against Microsoft’s stated behavior for IE6.
Note: this evaluation is currently experimental and should not be considered a substitute for testing with a real Web browser.
Satisfactory policy: this compact policy is considered satisfactory according to the rules defined by Internet Explorer 6. IE6 will accept cookies accompanied by this policy under the High, Medium High, Medium, Low, and Accept All Cookies settings.
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