Search Retargeting “the Gateway to Display Opportunities for Search Advertisers”
In a new series from Magnetic CEO, Josh Shatkin-Margolis, titled “,” Josh gets close up with marketers to understand their challenges, goals, and personal perspective on the digital media landscape.
The first installment of the new interview series, “How to Leverage (and streamline) Data for Marketing Success” features Harrison Magun, SVP Paid Media & Analytics at Covario, a search agency focused on paid search advertising, organic search marketing, social media integration, display advertising, and cross-media attribution analysis.
In the article, Magun also calls search retargeting “the gateway to display opportunities for search advertisers.”
Magun goes on to explain that, “we are experiencing the continuing trend of consumers wanting to live online, not just transact online. Another significant trend within digital marketing revenue growth is the increase in display advertising spend, which is expected by many (including eMarketer) to eclipse search in three years. So we’ll see more digital dollars, and, specifically, more display dollars.”
Additional topics covered in the article include the impact of search on display, where digital media is falling short and most of all, why marketers are geniuses…