Leadscon – Presentation: “Making Dollars and Sense of Retargeting”
Jul 26, 2010 4:30-5pm, Marriott Marquis, NYC
Display doesn’t have to be (too) confusing or inaccessible. It can be actionable, perfect for the needs of those in online customer acquisition. Until now, marketers have only been able to target users who have either previously visited their site or are actively searching for their service.
With search retargeting, marketers reach potential customers regardless if they’ve visited their site or are actively searching for something. The pioneer in the space, Josh Shatkin-Margolis, CEO of Magnetic explains the new era of non-search keywords.