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SMX East – Panel: “Search Meet Display; Display Meet Search”

Oct 06, 2010 9-10:15am, Jacob K. Javits Convention Center, New York, NY

Search Meet Display; Display Meet Search
Search and display ads are two entirely different creatures. Yet web surfers see them both…and they’re getting more connected. Turns out that display ads (brand enhancers) can help search ads (conversion specialists) work together to get people to buy. This session looks at ways each type of advertising is being used to reinforce the other, and why you should consider a hybrid search/display campaign.

Moderator: , Founding Principal, Sterling Market Intelligence

Q&A Moderator: , COO, Amplify Services


, CTO, MyAds
, VP Sales & Go To Market, DataXu
, Senior Account Leader, Range Online Media
, Senior Director, Professional Services, Yahoo!
, CEO, Magnetic
, SVP of Sales, Dapper