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VIDEO – Search Insiders Summit – Panel: “What are the Best Sources of Data and How Can They Be Used?”

Dec 11, 2010 10:45-11:15am, St. Regis Deer Crest, Park City, Utah


From keywords to demographics to browsing and shopping behavior, there are myriad types of data that can be leveraged to create highly targeted audience segments.
And from publishers to third party data providers to internal CRM and inventory systems, there are myriad sources from which this data can be gathered. In this session, we’ll examine the various types and sources and discuss best practices for using data to better target and optimize search, social, and online media campaigns.

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Josh Shatkin-Margolis
CEO and Founder > Magnetic
Edward Foster
Global Search Director > Omnicom
Daina Middleton
CEO > Performics
Kosta Skoulikaris
Senior Director of Product Management, Digital Advertising Solutions > Experian
David Wiener
Director of Product & Platform Strategy > BlueKai