VIDEO – Search Insiders Summit – Panel: “What are the Best Sources of Data and How Can They Be Used?”
Dec 11, 2010 10:45-11:15am, St. Regis Deer Crest, Park City, Utah
From keywords to demographics to browsing and shopping behavior, there are myriad types of data that can be leveraged to create highly targeted audience segments.
And from publishers to third party data providers to internal CRM and inventory systems, there are myriad sources from which this data can be gathered. In this session, we’ll examine the various types and sources and discuss best practices for using data to better target and optimize search, social, and online media campaigns.
add photo of josh
CEO and Founder > Magnetic
Global Search Director > Omnicom
CEO > Performics
Senior Director of Product Management, Digital Advertising Solutions > Experian
Director of Product & Platform Strategy > BlueKai